Monday – Linksyrup

Project Management SaaS

Growing Organic Visibility Through

Authority Link Building

Building 100+ Editorial Backlinks for a Prop Trading SaaS Brand in Under 6 Months

At LinkSyrup, we don’t sell guest posts.
We engineer authority.
This case study breaks down how we helped FundedTraderMarkets (FTM) scale
organic rankings, strengthen domain trust, and build a defensible backlink moat through
a fully managed enterprise outreach campaign.

Schedule Strategy Call

+215%

Organic Traffic

DR 80+

Avg Link Quality

3,500+

New Keywords

Campaign Snapshot

Metric

Links Built
Campaign Duration
Authority Growth
Keyword Expansion
SERP Impact
Link Types

Outcome

100+ Editorial Placements
~5 Months
Strong DR uplift + trust signals
Hundreds of new ranking terms
Major uplift in commercial pages
SaaS, Finance, Trading, Media, Listicles

The Challenge

The LinkSyrup Solution

We deployed our Authority Flywheel Framework, built for SaaS companies operating in competitive markets.

This was not “buy links.”
This was structured link engineering.

Phase 1 — Authority Baseline & Gap Mapping

We started with a full audit of:

1. Competitor backlink velocity

2. Anchor distribution patterns

3. Missing authority categories

4. Commercial URL risk exposure

5. Trust link gaps

This gave us a clean acquisition blueprint.

Phase 2 — Prospecting at Scale

We built a qualified outreach database across:

1. Finance SaaS publishers

2. Trading and investment media

3. Product comparison ecosystems

4. Prop firm review networks

5. Founder-driven niche sites

6. High-trust editorial blogs

Every domain was vetted manually for:
✅ Index integrity
✅ Organic traffic validity
✅ Outbound link control
✅ Editorial legitimacy

Phase 3 — Editorial Outreach Execution

We executed outreach like an enterprise PR operation:

1. Custom pitches (no templates)

2. Relationship-first negotiation

3. Natural placement positioning

4. Multi-angle content insertion strategy

Deliverables included:
✅ Guest features
✅ Link insertions
✅ Brand mentions
✅ SaaS listicles
✅ Press-driven citations

Phase 4 — Anchor & Page-Level Control

We structured anchors with enterprise safety:

1. Brand anchors (trust scaling)

2. Partial match commercial anchors (controlled)

3. URL anchors (natural distribution)

4. Topical anchors (authority reinforcement)

Pages pushed included:
✅ Money pages
✅ Platform pages
✅ Blog authority assets
✅ Comparison landing pages

Client

Industry

Monday.Com

SaaS / Work OS

Links Built

DR Avg

120+

ROI

4.5x

Return on investment for the campaign duration.

The Result

Domain-Level Improvements

Within months, FTM saw measurable authority lift:

Strong DR and referring domain growth
Increased crawl frequency
Higher SERP trust positioning
Improved topical relevance in finance SaaS

This is the compound effect of backlinks done correctly.

Page-Level Ranking Growth

Key transactional pages began climbing across:

Prop firm keywords
Funded trading terms
Platform comparisons
Listicle-driven “best of” SERPs

The difference?
FTM stopped looking like a new site…
…and started ranking like a real brand.

Visibility Expansion

Our link velocity unlocked:

Hundreds of new keyword placements
Faster indexing of new content
Improved internal authority flow
Increased branded search lift

The Impact

For SaaS brands, link building is not optional.

It is the authority layer that decides who wins the SERP

FTM moved from:

being “another platform”

being treated as a category entity

That’s what LinkSyrup delivers.

Conclusion

FundedTraderMarkets didn’t need more backlinks.

They needed the right ones:

Editorial
Relevant
Enterprise-safe
Built with long-term authority compounding